GOOGLE DOODLE: QUEBEC WINTER CARNIVAL
While working at Google, I pitched the idea and concept of doing a Google Doodle around the Quebec Winter Carnival in Canada. Working with cross functional stakeholders, the Doodle team, and between myself and our French Canadian writer, we were able to launch a campaign across the Google homepage, the Google Assistant and social media seen by millions. Receiving a ton of press coverage across Canada and even on a morning show in Quebec, the campaign was a resounding success and resulted in a large increase in exposure and reach for the Assistant in general.
Below are some concepts and press for the Quebec Winter Carnival doodle. The Google Doodle Archive also has a write up of the historical context, as well as more concept art
The Final
The Google Homepage
Social Media post from the official mascot “Bonhomme de Neige”
Using an ice cube mould, I created the actual logo out of ice.
Conceptualized different options, centering around the hat and sash of the mascot for the Winter Carnival “Bonhomme de neige”
More concepts involving Bonhomme specifically
Making sure to have accurate representation of the cultures of the rest of Canada, the diversity was a positive central talking point